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How to Surf the Changing Tides of Social Media

It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should

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5 Ways to Make Your Business Greener

Happy Earth Day! Tomorrow is the official holiday, and it’s the perfect occasion to take a step back and see how you can make your business more environmentally-friendly. It might not seem like going green should be a big priority for a small business, but there are

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How to Use Micro-Nostalgia in Your Marketing

“Nostalgia…it’s delicate, but potent.” If you’re a Mad Men fan, you’re likely familiar with this quote from Don Draper’s poignant speech about the power of nostalgia in marketing. Brands using a nostalgic approach have found great success (Volkswagen’s famous “The Force” commercial is just one example), and

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Tips for an Awesome Handshake

This is it. The big moment. The crucial first impression. The introduction that could close the deal. You extend your arm and suddenly feel very self-conscious about your handshake. Was it too hard? Too weak? Did you do that weird thing where you awkwardly grip fingers instead?

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The Right Way To Do Real-Time Marketing

The Right Way To Do Real-Time Marketing Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. Unfortunately, there are many more examples of RTM failures

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What to Do With Your Hands When Speaking Publicly

What to Do With Your Hands When Speaking Publicly Even the most seasoned of public speakers has experienced Awkward Hand Syndrome. You confidently stride up to the podium, feeling like a person who has control of his limbs. But as soon as you open your mouth, you

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Key Insights for Marketing to Teenagers

Key Insights for Marketing to Teenagers It’s no secret that brands try really, really hard to target teens and often come off as ridiculously uncool. For example, look at Birds Eye’s latest culinary development: Mashtags. Remember those smiley face tater tots? They’ve been #rebranded to include hashtags,

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Productivity Tips From President Obama

Productivity Tips From President Obama Happy Presidents Day! There’s always a lot of buzz about how to get more things done in your day, so today we’re looking at the productivity methods of one of the busiest guys in the world: President Obama. He’s spoken to Vanity

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How to Woo Your Customers this Valentine’s Day

How to Woo Your Customers this Valentine’s Day The week of Valentine’s Day is finally upon us. If you haven’t made your Valentine cards or decorated the walls with paper hearts, you’re more than a little behind the game. However, it’s not too late to take advantage

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Why You Should Mentor and How to be Awesome at It

Why You Should Mentor and How to be Awesome at It If you consider yourself at all successful (which you definitely should), chances are you can look back and identify a person or people who invested time in you, shared their wisdom, and helped you get where

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Phone: (604) 572-8558
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We believe that your business is our business and that if you succeed, we succeed. That philosophy is at the center of everything we do. It is why we work hard to deliver the highest-quality products and services on time and within budget.