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12 Steps For Dealing With Bad Online Reviews

For small businesses, online reviews can be a very scary thing. Though they are useful tools for consumers, they also give customers the power to take down a brand. Even just one bad review can cast a shadow over your reputation and deter potential clients. It might

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It’s Time for Back-to-School Marketing

I know. It’s only July 7th. But believe it or not, now is the time to start your back-to-school marketing. This season is one of the biggest for consumers and marketers alike, and you can get in on the action even if your business doesn’t directly have

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Why Your Marketing Shouldn’t Be Like a Fireworks Display

Everyone loves a good fireworks display. People wait expectantly for them around the 4th of July every year because they’re flashy, exciting and fun. But shouldn’t marketing be flashy, exciting and fun, too? Not exactly. While it’s always good to make a big impact with your marketing,

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5 Common Grammar and Spelling Mistakes in Business Writing

As a whole, the English language makes almost no sense at all. Each “rule” typically has multiple exceptions, and pronunciation is highly inconsistent. A prime example of this is the fictional word “ghoti.” If you use the “gh” sound in “tough,” the “o” sound in “women,” and

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Your Facebook Ads Are About To Get Creepier

Facebook already knows a lot about you. You look at a pair of shoes online one time and for the next 3 months, those shoes haunt your news feed. They constantly pop up in ad form, reminding you of that night when you decided you could pull

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Lighten Up! Why You Should Use Humor In Your Marketing

With the recent increase in the prevalence of sadvertising (think commercials where puppies and horses form unbreakable bonds), humor isn’t quite as ubiquitous in marketing as it used to be. While tugging at heart strings is effective, funny and clever marketing is a great way to demonstrate

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How To Turn Your Employees Into Social Brand Advocates

Your very best brand advocates are sitting in the cubicles right outside your door. They know what makes your company great, and they most likely have social media networks that extend far beyond your marketing’s reach. Hearing positive things about a business from an employee conveys that

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What Twitter’s New Mute Feature Means For Marketers

We all have that one friend. They’re opinionated, often uninformed and have no filter whatsoever. And for some reason, we follow them on Twitter. If you’ve ever wished that you could find a switch to turn off their half-baked tweets for a few days (or months, or

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8 Tips for Remembering People’s Names

You’re meeting someone for the first time. She extends her hand, tells you her name, and then you do the same. Caught up in thinking about what to say next, you don’t register what she said her name is. Was it Allie? Or Ellie? Or something totally

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How to Be a (Professional) People Person

Being approachable is key for a manager, but unfortunately not everyone is naturally warm and friendly. Having a slightly cold demeanor can sometimes lead to misunderstandings and even create unnecessary tension. The good news is that with a few simple tips, you can seem far more approachable

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We believe that your business is our business and that if you succeed, we succeed. That philosophy is at the center of everything we do. It is why we work hard to deliver the highest-quality products and services on time and within budget.